What is sustainability in the sustainable sportswear industry?

Clothing and textile manufacturing industry have an intense environmental impact. Our clothes are usually originally from fields, sheep´s back or oil well and the process of turning the raw material from fiber to fabric uses huge amounts of water, chemicals, labor, and other processing resources.

Clothing factory workers in India

Apparel and footwear industries currently account for 8 percent of global greenhouse gas emissions, nearly as much as that of the whole European Union. By 2030, the climate impact of the apparel industry alone is forecast to nearly match today's total annual US greenhouse gas emissions, emitting 4.9 gigatonnes of carbon dioxide equivalent.

Choosing recycled polyester, local or organic cotton or water-saving fibers like hemp will likely have a lower environmental impact. They also send a message to producers there is a demand for more eco-friendly products. To make a real environmental difference, actions like recycling, shift to renewable energy, more efficient processes, smarter design, and different consumption models by the consumers are crucial.

Recycled materials:

Scrap fabric and disposed clothes are typically burned, which has a disastrous carbon impact on the environment and it is wasting a lot of already used resources. This is why sustainable clothing manufacturers commit using recycled materials to decrease the environmental impact of the production. After using the clothing as long as it lasts, look for opportunities to recycle the item.

Cotton

Organic cotton:

Organic cotton is grown using methods and materials that have a low impact on the environment. Organic cotton farming does not use GM seeds, pesticides, or chemical fertilizers. Organic production systems replenish and maintain soil fertility, save a lot of water and build biologically diverse agriculture. An organic farm produces 94% fewer carbon emissions than conventional.

PFC Free:

PFC (perfluorocarbons) are chemicals that are used in technical garments to make them water repellent. PFC are chemicals that are released into the air when making and using a product. They are harmful to the environment and people. Read more about PFC´s here.

split image of hawaiian beach

Care and repair:

Longevity of the clothing is the key to sustainable consumption. Focusing on quality fabric, manufacturing, design, and care makes clothes last longer. When making the purchase it's important to choose a good quality brand and design that you can see wearing for a long time. To assure longer life for the carefully chosen products we recommend following the care recommendations of each brand. When needed, instead of replacing we recommend repair as often as possible.

Responsible manufacturing:

Sustainability theme includes also socially responsible manufacturing and commitment to creating a positive social impact on surrounding communities and stakeholders. This might include for example efforts on global poverty alleviation and giving grants to advance health, education, and livelihoods initiatives around the world.

No clothing brand is 100% sustainable but we offer you the best possible solutions.

Pure Waste t-shirt made in India

 

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