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Lilja the Label is an ethical Finnish swimwear and lifestyle brand established in 2016. Its aim is to create high-quality swimwear both ethically and sustainably.

The brand draws inspiration for its products from the gorgeous nature we are lucky to be surrounded with. The brand's aim is to preserve this as well as they can and they try to always make conscious choices in their production chain so that the future generations, too, can enjoy everything they love so much.

The brand collections consist of earthy prints and colours paired with graphic and minimalistic prints mixing together elements from nature and vintage vibes from seasons past.

Read more about Lilja the Label's sustainability here.