All our cotton clothing is made from organic or recycled cotton. Organic cotton has two certifications GOTS and OCS.
Conventionally grown cotton uses more insecticides than any other crop in the world. These toxins can be deadly for the farmers, the factory workers, us as consumers and the wildlife ecosystems. For example, these pesticides have been known to affect important bee colonies in the farm fields. In addition to chemicals, conventionally grown cotton uses intensive irrigation which means it´s one of the largest water users among agricultural crops. These are the reasons we have chosen to offer only organic and recycled cotton.
We offer only ethical animal products, including mulesing-free merino wool or recycled wool. The highest sustainability certification for mulesing-free merino wool is ZQ standard.
Mulesing procedure means cutting skin from around a lamb’s breech to create an area of bare, stretched skin. Because the scarred skin has no folds or wrinkles to hold moisture and feces, it is less likely to attract blowflies who might cause the death of the sheep. Research shows the pain of mulesing is similar to that of castration, but it lasts up to 48 hours. No animal should have to go through the pain and stress that this kind of procedure causes. Public pressure to improve sheep welfare has led to the wool industry researching alternatives to mulesing.
We choose bluesign® products whenever possible.
The independent bluesign® system pursues the unique approach to minimize the environmental impact throughout the production process.
The used materials in all our clothing are eco-friendly and sustainable: organic cotton, recycled cotton, recycled polyester, recycled wool, hemp, Tencel etc.
In polyester clothing, minimum 50% needs to be recycled
Fairtrade International (FLO)is a non-profit organization focusing on the empowerment of farmers and workers in developing countries through trade. As Fairtrade has grown, FLO has developed new ways to connect farmers to business to increase their Fairtrade sales, bring more Fairtrade benefits to them and give people more ways to support Fairtrade farmers.
Fair Trade USA, is a non-profit organization, that sets standards, certifies and labels products that promote sustainable livelihoods for farmers and workers and protect the environment. Its mission is to "enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth".
Fair Wear Foundation (FWF) is a non-profit organization that works with garment brands, factories, trade unions, NGOs and governments to improve working conditions for garment workers in 11 production countries across Asia, Europe and Africa. 130 Fair Wear Foundation member brands are showing that there is a fairer way to make clothes. They are using their influence to create change.
Being a Finnish company, we like to support brands and manufacturers that design and produce their products in Finland.
The Responsible Down Standard RSD or TDS are independent, voluntary global standards. The standards recognize and reward the best practices in animal welfare. Down is traced from parent farm to apparel factory to help ensure that the birds that supply it are protected by the strongest animal welfare and consumer assurance standards. These include robust requirements in all areas of the birds’ lives, and especially protects against force-feeding and live-plucking.
The “PETA-Approved Vegan” logo allows companies that sell apparel, accessories, furniture, or home decor to highlight their vegan offerings, helping consumers find animal-free products at a glance and make purchases that align with their values.
With its decades of experience, the STANDARD 100 by OEKO-TEX®, contributes to high and effective product safety from a consumer’s point of view. Test criteria and limit values in many cases go far beyond applicable national and international standards. Extensive product checks and regular company on-site visits also ensure that the industry has a globally sustainable awareness of the responsible use of chemicals.
Our demand is that the brand communicates openly about their manufacturing locations, how they ensure ethical production methods and eco-friendly production. These can be communicated through for example FairTrade or bluesign labels, but not all brands can afford to have these certifications.
We choose only products that have a high-quality design and multiuse and long life as its core values.