Fjällräven has been creating sustainable quality outdoor and hiking products over the past 50 years. They are most well known for their backpacks like the Kånken, Vardag-anorak, and durable outdoor trousers like the Keb-series. The brand was founded in the 1950s by Åke Nordin in the north of Sweden, when he noticed it was hard to find the right kind of products for long-distance hiking and suitable the nordic cold weather, so he created his own.

Fjällräven has been praised for its own special fabric called the G-1000, made from cotton and recycled polyester mix, it is highly durable, breathable, and dries faster than most of the technical fabrics nowadays.