Fiini produces cleansers and conditioners that are organic, made from ecologically clean ingredients and not tested on animals.

Fiini uses domestic raw materials wherever possible. Their products have been awarded the Key Flag, which means that all Fiini products are made in Finland. The fats and oils used in the products are unrefined and cold-pressed, so they retain all their conditioning properties. They also contain no additives or preservatives and are biodegradable.

Fiini is a member of the Suomen Ekoyrittäjät (Finnish Association of Eco-entrepreneurs), which means that they are committed to following the eco-ethical principles of responsible business. This means certain criteria in production, transport, materials, packaging, etc. Environmental responsibility refers to activities that clearly exceed the level of environmental protection required by law and where protection beyond this level is voluntary.