Keli clothing is a Finnish outdoor clothing brand focusing on merino wool, a natural fiber packed with qualities that make it ideal for sportswear. In Finnish, the word “Keli” means the weather conditions of a road or a path. The colors for the collection comes from Finnish nature, and the northern landscape has inspired the designs. Sustainability is the key value for Keli. Their production chain is kept short and transparent and the clothes are made with care in Finland. The fabric is knitted from no-mulesing wool in Europe.